shantanu jog
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TL;DR: I'm a design professional from Bangalore and I work on Electric Vehicles and related products.
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DIRECTOR'S CUT: Welcome, dear visitor. 

I'm an industrial design professional who lives and works in Bangalore, India.

I was raised in New Bombay and Nagpur. My childhood fascinations (that have endured in varying degrees) revolved around drawing, cars/motorcycles/trains/aircraft, Batman: The Animated Series, dinosaurs, aliens, general knowledge and the like. I grew up reading automotive magazines and covering my wall with posters. I still cherish the memories of my Hot Wheels cars and my action figures. A conversation around any of the aforementioned topics is always welcome.

I drew and painted a lot in school, encouraged by parents and that one art teacher. One thing led to another, in a way, and I found myself doing a BFA at Nagpur University, and those odd summer/part-time/freelance jobs in art/design on the side. I really enjoyed the hustle, learning the tools of the trade, observing my employers work with customers, learning about different businesses. I taught a bunch of 8-9 year olds art on Sundays too. Fun times!

Post my bachelor's degree, I immediately joined Industrial Design Centre, IIT Bombay for a master's degree in design. Worked on projects like coin redesign, mobile phone usage studies and a few others. The most fun I had was on a small project where a teammate and I designed a tiny, sporty urban car. I had a great time the entire two years I spent there. The campus is beautiful, vast and they have an incredible library. The cultural and tech festivals there are legendary and I got to contribute to them as part of a design team.

I Joined TVS Motor Company as a fresh-faced designer and spent about five and a half years there. I worked on production motorcycles and concept vehicles as a small part of a fairly large design team. Of course, I still doodled a lot of bikes and cars, er...on the side when my work computer would be saving files. I learnt a lot there, and I had a great first-hand experience of what's it's like to work at an Automotive OEM. Also, there was a bird park right behind the department I worked at, where one could see migratory birds from close quarters.

In 2014, I left the large OEM life behind to join Ather Energy, a startup (now an OEM; Life comes full circle) where I have had the opportunity to work on entirely new electric vehicles from scratch for the past 12 years. Not just EVs, but products in the EV ecosystem too.


In my personal life, I enjoy collecting 1/64 diecast cars, and attending gigs.
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  • home
  • work
  • story
  • talking design
  • say hi